Why we choose Supima®
There has been a lot in the news about misrepresented cotton. With some retailers passing off substandard cotton as "Premium Egyptian cotton", we want to make sure we are as transparent as possible with you about our cotton products. This is why we only use the finest quality cotton with partners like SUPIMA®.
Supima® Explained
The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains U.S.- Grown Pima Cotton. By licensing the entire supply chain (that’s right, the entire supply chain) SUPIMA® provides added assurance to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton.
Only SUPIMA® licensees are authorized to use the official SUPIMA® Hang tag. There is added value to using the SUPIMA® trademark- it means a brand is associated with the highest quality apparel. To maintain the premium focus of the trademark, the SUPIMA® license is non-transferable. This allows SUPIMA® visibility throughout the supply chain of the use of its trademark, as well as to control the quality and integrity of products that bear the SUPIMA® name.
When building our company it was imperative to us that we use SUPIMA® cotton as it certifies that we are dedicated to providing sustainable and high-quality products to our customers. Being eco-friendly when it comes to producing garments should not be an option or an afterthought, rather it should be at the forefront of one's standard of production.
Traceability Unlike Any Other
SUPIMA® utilizes forensic science to test the natural fiber itself and verify its place of origin. To ensure this, SUPIMA® has partnered with Oritain, a global leader in forensic science.
Without clear knowledge of the origin of a product it is impossible to definitively talk about the product. The ability to authenticate cotton to its point of geographical origin enables an open dialogue about all relevant facts, including point of origin, sustainability, and social and economic responsibility aspects. Unlike other technologies that are dependent upon the addition of a tracer or marker.
Farms of the Future
From GPS-navigated tractors that plant and harvest the cotton to satellite technology and soil monitors, SUPIMA® farmers ensure that they are growing the best quality cotton in the world with as little impact on the environment as possible.
